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I had to laugh when the new Curves fitness gym for women ads aired recently. The commercial starts with images of women in their “This is me now” look and a narrative saying “Women of the world, It’s time to take 30…” referring to the 30 minute workout they need to magically transform their troll like figures into the bodacious enviable body they never before now had the willpower to bother changing.
The women in the ad are essentially these 40 to 50 somethings that have spent a lifetime abusing their bodies beyond recognition, and now have these little “I’m top shelf material.” smirks on all of their faces as they spend 30 minutes a day in a gym doing low impact workouts (read: not breaking a sweat) and suddenly mistaking themselves as cock bait. I would LOVE to see the drop out rate at those gyms by the end of each member’s first month, with some stragglers still lingering around a few months later trying to escape the tedium of their lives.
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